Category Archives: Market Branding

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This can result from a combination of increased sales and increased price, and/or reduced COGS (cost of goods sold), and/or reduced or more efficient marketing investment. All of these enhancements may improve the profitability of a brand, and thus, “Brand Managers” often carry line-management accountability for a brand’s P&L (Profit and Loss) profitability, in contrast to marketing staff manager roles, which are allocated budgets from above, to manage and execute. In this regard, Brand Management is often viewed in organizations as a broader and more strategic role than Marketing alone.

Captcha code not capturing?

Are you tired of logging on to your email, only to find that you have been spammed several hundred times? Our clients site was getting a tremendous amount of spam on the web site.   The spammers were getting around the captcha code, overseas spammers were busy throughout the night dropping unwanted products and spam into the inbox of unsuspecting web sites. Our programming team wrote a routine to knock out spammers and bring the spammers to a complete halt.  Not only did the spammers get blocked but they were also sent a message from the routine telling them that they had been removed from the system as they typed. A small effective routine has stopped spammers before they even got started.  Our clients site is safe from hackers, spammers and those that try to infiltrate with their off shore messages. If you are experienceing spam issues, we can help! We can send a message to spammers that we no longer accept their junk in our inboxes. For more information contact: www.lmmgraphics.com

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Cut-up, Slice, CSS a perfect recipe

CSS, PHP, WEB Sites, Continue reading

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Tips For Marketing Your Company

If you are wondering why your business is not growing you may want to review your marketing campaign and materials. Continue reading

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